In today’s digital landscape dominated by influencers, our collaboration with Angie French of Cookin’ Savvy is proving content marketing success isn’t just about having a huge social media presence; it’s about authenticity, expertise and strategic distribution. Meet Angie, the talented home cook and face behind Cookin’ Savvy. With the backing of Culinary.net, she transformed her passion for cooking into a thriving digital brand without ever navigating a social media feed herself.
In a world where marketing campaigns often lose momentum as quickly as they launch, some content continues to drive engagement, build credibility, and attract media attention long after its initial release. This lasting impact isn’t accidental—it results from strategic storytelling, high-quality production, and smart distribution. By focusing on relevant content over time, brands can extend their reach, earn organic visibility, and create a sustainable marketing strategy that delivers value well beyond the campaign’s end date.
In today’s crowded marketplace, standing out is no small feat. With endless options at consumers’ fingertips, the real challenge lies not just in being seen but being remembered – in the right context. That's where building a strong brand memory structure comes in so you are top of mind when your audience is ready to make a purchase.
Earned media has the power to elevate a brand's reputation and reach, but what exactly is earned media, and why should your brand care about it? Let's explore how earned media can be the key to content marketing success.
Meet Alexandra Paasch! We're excited to have her on the Family Features’ Team as our new Digital Marketing Specialist. Check out our interview with Alexandra to learn about her background, interests and new role.
