In today’s crowded marketplace, standing out is no small feat. With endless options at consumers’ fingertips, the real challenge lies not just in being seen but being remembered – in the right context. That's where building a strong brand memory structure comes in so you are top of mind when your audience is ready to make a purchase.
Earned media has the power to elevate a brand's reputation and reach, but what exactly is earned media, and why should your brand care about it? Let's explore how earned media can be the key to content marketing success.
Meet Alexandra Paasch! We're excited to have her on the Family Features’ Team as our new Digital Marketing Specialist. Check out our interview with Alexandra to learn about her background, interests and new role.
If you want to turn your marketing goals into reality and connect your brand with an intended audience, content marketing can be a key factor for success. Creating and sharing consistent, quality content is the foundation for letting your brand shine. From boosting brand awareness to increasing traffic and SEO, content marketing offers many benefits that can improve your results and lead to conversions.
With 2024 right around the corner, it’s time to craft your Q1 strategy and tackle new year marketing goals. If you want consistent success throughout the year, it’s important to plan your content strategy early so you can start strong and avoid playing catch-up later.
