Boost commodity awareness and brand exposure for an apple variety with sweet, tender flesh that naturally stays white after cutting by positioning the apples as a simple way to freshen up the flavor of classic recipes and make dishes look as delicious as they taste.

Designed a fully customized program using a mix of content formats – as well as various media formats for distribution – to reach consumers over a 4-month timeframe. Used recipe strategy with apples as the key ingredient in formatted and unformatted articles, social media posts and a recipe video to highlight versatility. Implemented features like a QR code to stay on-trend and drive traffic. Leveraged our proprietary consumer-facing site, Culinary.net, for social and cost-per-click campaigns, which directly increased engagement and reach, and boosted website traffic for the brand. Results also included traditional print and digital media placements, both paid and earned.

Promote an interactive tool allowing users to “spin” a virtual wheel on the client’s website to help consumers choose a family-friendly recipe to try.

Create a QR code allowing print readers to connect directly to the meal wheel. Integrate the QR code into a half-page Premium Release layout and distribute the content to print and digital publications using earned and paid tactics. Further promote the content directly to consumers via social media amplification.

Promote a commodity board’s nutritious family recipes while increasing digital impressions and clicks to the client’s website.

Implement a multi-platform approach including print, digital, video, social and cost-per-click campaigns. Design a full-page formatted Feature displaying three simple, family-friendly recipes. Produce a hands-and-pans recipe video to increase digital exposure. Amplify the content via social media and increase traffic to the client’s website through an extended cost-per-click campaign driving consumers directly to the recipe pages.

To raise awareness of a line of microwavable rice cups that can be prepared in 1 minute for ease and simplicity in the kitchen.

Develop two separate hands-and-pans Recipe Videos – each just 20 seconds long – highlighting how quickly the product can be prepared then combined with other simple ingredients. Promote the videos via Family Features’ Culinary.net social channels along with unformatted content and still images provided to print and digital publications.

Promote a boxed snack product’s sustainable packaging and satisfying flavor within a lifestyle project.

Construct a formatted full-page Feature providing lifestyle tips for consumers to improve the world around them including the product’s viability as a sustainably packaged snack. Create a recipe using the product to highlight its flavor and ease of use then photograph the completed dish to use in layout. Using earned and paid tactics, distribute the content to publications nationwide and promote it through social media and cost-per-click strategies.