Kids & Family
Challenge:
Promote the environmentally friendly, cost-effective benefits of propane-powered buses for school districts.
Solution:
Develop a full-page formatted piece of content focused on sustainability practices for families heading into the editorially popular back-to-school season. Pair the reader-friendly main copy with a sidebar sharing the benefits of propane buses. Promote the content using Family Features’ eLivingtoday.com social media pages for increased engagements and impressions and perform a cost-per-click campaign to increase website traffic via clicks.
Results:
- Earned Media – 140 placements & 4,302,374 impressions
- Paid Media – 1,178 placements & 218,462,283 impressions
- Social Media – 4,539 engagements & 84,910 impressions
- Content Amplification – 5,631 clicks & 358,465 impressions
- Total Program Ad Equivalency – $808,078
- Total ROI – 80:1
Challenge:
Promote a Native American school and its curriculum as a way to help students connect with their ancestry and discover cultural connections.
Plan:
Connect the curriculum’s key objectives and exercises to generalized ways schools and students of various backgrounds can benefit from the program in a formatted piece of content. Leverage earned and paid tactics to distribute the content to publications across the country, both in print and digitally. Use the social media profiles of Family Features’ third-party, consumer-facing site, eLivingtoday.com, to promote the content directly to consumers.
Results:
- Earned Media – 141 placements & 4,592,631 impressions
- Paid Media – 1,062 placements & 315,011,552 impressions
- Social Media – 3,758 engagements & 64,131 impressions
- Total Program Ad Equilvalency – $1,107,640
- Total ROI – 184:1
Challenge:
Showcase the benefits of plant-based baby food products within the scope of a lifestyle project.
Solution:
Promote the products and key messages as part of a broader piece of content providing readers with information about essential nutrients for children. Design a half-page formatted layout using two appealing images, an eye-catching headline and subheads to help break up text blocks. Distribute the content among earned and paid networks then promote via the social media pages of our consumer-facing lifestyle website, eLivingtoday.com.
Results:
- Earned Media – 214 placements & 6,303,907 impressions
- Paid Media – 1,085 placements & 312,156,617 impressions
- Social Media – 4,467 engagements & 78,439 impressions
- Total Program Ad Equivalency – $1,226,023
- Total ROI – 204:1
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