If your goal is to consistently distribute content and earn media coverage throughout a 4- or 6-month period, the Content Marketing Program is for you. Our team consults with clients to understand their objectives and creates a personalized strategy using our comprehensive marketing solutions.

Promote a reliable alternative energy source to consumers with scheduled pulses over an extended period of time, positioning it as a safe, environmentally friendly option for powering homes, specifically appliances.

Create a fully customized program featuring content across a variety of media, including digital, print, video and social media, to reach consumers continuously over a 6-month timeframe. Capitalizing on the popularity of formatted content, a full-page Feature was created to promote the energy source as a clean way to cook while an unformatted Release and Listicle highlighted benefits of cooking with an alternative fuel and ways to use it in outdoor spaces, respectively. An infographic provided safety tips and a video was also created by our in-house team using client-owned footage and images to provide strategies for proper ventilation while cooking.

Utilizing our proprietary consumer-facing site, eLivingtoday.com, and a comprehensive program timeline, all five pieces of content were distributed to our network of more than 4,000 websites, newspapers and magazines to guarantee measurable results. Social campaigns accompanying the content, as well as a cost-per-click campaign, aided in reaching consumers directly and increasing engagement.

Drive consumers to a produce client’s product locator page while generating high-impact impressions in a variety of media over a 6-month timeframe.

Promote the versatility, ease of use and flavor of the product across digital, print, video and social media in scheduled pulses throughout the 6-month window. A full-page Feature was designed to capitalize on the popularity of the product during springtime paired with a half-page Premium Release showcasing its use in meatless meals during Lent. To round out the campaign, a Recipe Video Release captured the product’s ability to simplify hosting in an easy appetizer recipe and a Listicle highlighted the multitude of ways the product can be used in dishes from morning to night.

Promoted through our consumer-facing site, Culinary.net, and its social media profiles, the comprehensive program garnered nearly 1 billion impressions through distribution to our network of more than 4,000 websites, newspapers and magazines. Social media and cost-per-click campaigns helped reach consumers directly while increasing engagements across the breadth of content formats.