Pets
Challenge:
Share Halloween pet safety tips on behalf of a nationwide network of veterinary hospitals.
Solution:
Using an unformatted approach, write a series of five tips for pet parents to keep their animals safe before and during Halloween celebrations. Hook editors and consumers with a Halloween-themed image of a pet and straightforward headline on an important topic. Promote the content to publications across the country using earned and paid tactics then share results with the client in real time via an individual, password-protected reporting portal.
Results:
- Earned Media – 190 placements & 6,579,017 impressions
- Paid Media – 1,211 placements & 317,977,743 impressions
- Total Program Ad Equivalency – $1,160,825
- Total ROI – 313:1
Challenge:
Reach consumers in both print and online using video and unformatted content solutions on behalf of a pet food company.
Plan:
Draft copy providing readers with tips for managing their pets’ weight intended for use by print and digital editors. Produce a 1-minute, 30-second lifestyle video to share the tips in a visual way and promote via Family Features’ consumer-facing eLivingtoday.com social media profiles. Using earned and paid tactics, distribute the unformatted copy and lifestyle video to a nationwide network of print and digital publications.
Results:
- Earned Media – 151 placements & 5,432,772 impressions
- Paid Media – 908 placements & 68,798,140 impressions
- Video – 168,399 views & 502,933 impressions
- Total Program Ad Equivalency – $344,010
- Total ROI – 52:1
Challenge:
Support a brand relaunch that focuses on being good to the planet and pets by sharing eco-friendly tips for pet parents.
Solution:
Share tips for pet parents to go green utilizing an unformatted piece of content. Promote the content to our nationwide network of more than 4,000 publications using earned and paid tactics with results available in real-time via Family Features’ industry-leading reporting portal.
Results:
- Earned Media – 110 placements & 4,068,083 impressions
- Paid Media – 1,354 placements & 193,359,443 impressions
- Total Program Ad Equivalency – $689,065
- Total ROI – 163:1
Challenge:
To promote consumer awareness of a supplement for pets that strives to guide and empower wellness journeys ahead of the holiday season.
Plan:
Create a half-page formatted piece of content showcasing tips for keeping pets healthy during the holiday season, highlighting the client’s product as one potential solution while capitalizing on a highly successful editorial timeframe. Syndicate content to print and digital publications using both earned and paid tactics while also promoting digitally via Family Features’ third-party, consumer-facing social media channels.
Results:
- Earned Media – 214 placements & 5,527,550 impressions
- Paid Media – 1,211 placements & 312,956,995 impressions
- Social Media – 3,855 engagements & 92,509 impressions
- Total Program Ad Equivalency – $1,190,937
- Total ROI – 198:1
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