Showcase natural and plant-based remedies, including aloe vera and baking soda-infused bandages, as key first-aid solutions for treating common ailments and injuries.

Use a half-page layout featuring a nature-inspired color scheme and appealing images that subtly incorporate the client’s product to deliver relevant information to consumers about six tried-and-true natural healing ingredients that can be used for treating everything from common cold symptoms to dressing wounds and caring for minor cuts, scrapes and rashes. In addition to making the content available in multiple formats, a social media amplification campaign provided additional impressions and engagements online.

Raise awareness of the importance of controlling and managing blood pressure on behalf of a nationally recognized health agency.

Utilize multiple distribution channels to reach consumers in print, digital and video formats. Create a formatted full-page piece of content sharing blood pressure management tips, including an infographic highlighting key blood pressure categories. Produce a short lifestyle video sharing four ways viewers can self-monitor blood pressure at home. Distribute content to a nationwide network of print and digital publications. Promote the various assets using a combination of social media and cost-per-click campaigns.

Highlight a variety of tech gadgets as solutions to aid consumers in tackling their fitness goals.

Utilize a full-page Product Roundup to showcase the latest technology and new devices as on-trend ideas for amping up workouts and tracking progress. Distribute the formatted content to a nationwide network of print and digital publications via both earned and paid tactics. Further amplify the content via social media and cost-per-click campaigns to drive traffic to the client site and earn additional engagements and impressions.

Raise awareness of various birth defects on behalf of a nationally recognized nonprofit organization.

Pair the challenges of birth defects with management strategies at various stages of life within a formatted full-page Feature. Trim the content down to create a shorter unformatted version then distribute both pieces of content via our national network of print and digital publications using earned and paid tactics. Leverage Family Features’ consumer-facing social media sites to promote the content and conduct a cost-per-click campaign to drive traffic directly to the client website.

Promote a government agency’s online tool for comparing health care providers in both English and Spanish.

Build a full-page Feature program to showcase how seniors and their caregivers can compare various providers and services using the agency’s tool. Distribution also included a shorter, unformatted version to garner additional placements and impressions as well as a translated version of the full-length copy, which was also formatted into a layout. Content was then distributed in both English and Spanish to a nationwide network of publications using both earned and paid tactics. Social Media Amplification and a cost-per-click Content Amplification campaign were also deployed to garner additional impressions and website traffic.